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Calvin Klein is a renowned American fashion designer known for his minimalist and classic designs. He founded his eponymous brand in 1968, and it has since become a global lifestyle brand that encompasses fashion, fragrance, cosmetics, and home furnishings.
Born in 1942 in the Bronx, New York, Klein showed a passion for fashion from a young age. After studying at the Fashion Institute of Technology, he launched his first line of coats in 1968 with friend Barry Schwartz. The line was an instant success, and Klein quickly gained recognition for his innovative designs.
One of Klein's signature looks is his use of simplicity and clean lines. The designer's ability to take a simple garment and turn it into a fashion statement quickly made him a household name. His understated designs soon became a staple of American fashion.
In the 1980s, Calvin Klein became known for his provocative advertising campaigns, which featured scantily clad models and celebrities. The most famous of these was the Brooke Shields campaign for Calvin Klein Jeans in 1980, where the 15-year-old Shields proclaimed, "Nothing comes between me and my Calvins." The ads were controversial and sparked debates about the sexualization of minors, but they also helped to solidify Klein's reputation as a boundary-pushing designer.
Klein's brand has also expanded into the fragrance industry. The first Calvin Klein fragrance, Obsession, was launched in 1985 and quickly became a best-seller. The brand's fragrances are known for their bold and modern scents that reflect the brand's minimalist aesthetic.
In recent years, Calvin Klein has undergone several changes, including creative director changes and shifts in the brand's identity. In 2017, the company announced that Raf Simons would take over as chief creative officer, and under his leadership, the brand embraced a more elevated, art-driven aesthetic. However, Simons left the company in 2018, leading to a period of uncertainty for the brand.
Despite these changes, Calvin Klein remains a respected and iconic brand, known for its timeless designs and innovative marketing strategies. Today, the brand continues to evolve and adapt to the ever-changing fashion industry while remaining true to its minimalist roots.